GANGTOK, 13 May: This Mother’s Day, Saraswati Pradhan was treated
to a pleasant surprise when she saw a hoarding of herself with her daughter,
Prity Pradhan, on the highway near CRH Tadong. The hoarding was part of DDB
Mudra Group’s campaign to surprise Mothers of its employees on Mother’s Day. Prity
works for DDB Mudra Group in Bangalore.
A press release informs that the Outdoor campaign was
directed towards Mothers who don’t live in the same city as their kids. OOH
hoardings/ billboards were picked in the city in which the employee’s mother
resides, and a special message by the DDB Mudra Group, thanking her for
bringing up a star, was put up for all to see.
Promoters picked up moms from the cities, and brought them
to the location of the hoarding. Their
reactions were also captured and uploaded on Youtube, the release adds.
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