Denzong Albrew to brew Kingfisher beer, eyes Beer Tourism potential as well

GANGTOK, 08 May: Denzong Albrew Pvt. Ltd. situated at Darpaney on Rongli Road at Rhenock in East Sikkim has started production of Kingfisher Beer in technical collaboration with United Breweries Ltd. of Dr. Vijay Mallya.
Kalyan Ganguly, president & Managing Director of United Breweries, accompanied by Cedric Vaz, Executive Vice President- Manufacturing and C. Gourishankar, Divisional Vice President (East), visited the plant last Thursday, a press release informs.
The brewery is proposed to expand capacity of 1,50,000 HL to 3,00,000 HL per annum to cater the growing market in the Northeastern states, West Bengal and Bhutan, the release adds.

Further, impressed with the unit’s scenic location, the UB MD, Mr. Ganguly, shared plans to develop the unit as a tourist destination, with visiting tourists given a tour of the brewery and ending the tour with beer tasting session, as was being done in many plants in Europe.
The release adds that UB proposes to do this in consultation with the State Government and also promote it on the in-flight magazines of Kingfisher airlines.
The plant is located near Aritar above Rhenock and also plans to start supplying draught beer in the Sikkim market soon, the release adds.
The unit claims to have a state-of-the-art brewery with fully automated processing plant and one of the best in-house laboratory facilities in the country. The plant was set up by Denzong Albrew in consultation with United Breweries and the process plant has been manufactured and supplied by Praj Industries on turnkey basis. The bottling plant has been supplied by KHS India and utilities by Thermax, IDMC and Chicago Phuenumatic. The filtration plant has been imported from Della Toffola, Italy.
The plant is scheduled for a June 2011 inauguration.