Mother’s Day surprise

GANGTOK, 13 May: This Mother’s Day, Saraswati Pradhan was treated to a pleasant surprise when she saw a hoarding of herself with her daughter, Prity Pradhan, on the highway near CRH Tadong. The hoarding was part of DDB Mudra Group’s campaign to surprise Mothers of its employees on Mother’s Day. Prity works for DDB Mudra Group in Bangalore.

A press release informs that the Outdoor campaign was directed towards Mothers who don’t live in the same city as their kids. OOH hoardings/ billboards were picked in the city in which the employee’s mother resides, and a special message by the DDB Mudra Group, thanking her for bringing up a star, was put up for all to see.

Promoters picked up moms from the cities, and brought them to the location of the hoarding.  Their reactions were also captured and uploaded on Youtube, the release adds.