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Sunday, September 18, 2011

Urban Inc ready with music video of debut album

AMEET OBEROIGANGTOK, 14 Sept: ‘Urban Inc.’, a Hip-Hop band of four enthusiasts, all in their early twenties, Thupden Wangchuk Bhutia, Tenzing Lekchola Dorji, Robin Rai and Sunny Norden Lepcha [DJ/ Music Composer], released their debut music video, ‘Beat the Rain’ here today.
‘Beat the Rain’, is a song dedicated to the people who have lost loved ones. “Every one of us in our lifetime faces situations that are beyond our control, death is inevitable and yet facing it is always a challenge. So this song helps in encouraging people to move on with life,” inform the band members.
The music has been composed by DJ/Producer Sunny and the lyrics penned by Tenzing Lekchola Dorji [Lex], Thupden Wangchuk [Thups] and Robin Rai.The recording and mastering has been done at Psalms Studio by Brother Enoch Lingdong and the video has been produced by Maark Pictures and directed by Mandira Chettri.
This song will feature in their debut album, ‘Rise to the top’ to be released soon. The album, packed with ten tracks, features Hip-hop and R&B songs, which will have ‘variations’ of Nepali, Hindi, English and Tibetan touch to it so as to relate them to people here, inform the group members.
This one of a kind album, they assure, is very unique and the people, especially the youngsters, will be the focus as the songs speaks about the 21st century youth, is anti- drugs, tackles hard life and conveys the message to be strong and of love-hate relationships, informs the group.
They started their journey last New Year’s Eve when they performed at Smileland on the invitation of “Dirty Angles”, where they received immense appreciation from the crowd.
A self-financed group with few or no sponsors, they further inform that their album’s priority is to send out a message to the youth and is not entirely business oriented. They have however welcomed sponsors for their venture.
‘Should be what you want’, a song by Tenzing Lekchola and Bosing went on air on local FM radio channels and was a chart-buster for many weeks. Sunny Norden [DJ/ Music Composer] has also played at famous places like Someplace Else in Kolkata, as DJ. Urban Inc. has drawn inspiration from their personal experiences and from hip-hop icons like 2Pac, T.I and other such artists.
“Youngsters here have accepted the Hip Hop culture and have been following artists such as 2PAC, Notorious BIG, Snoop –Dogg, Eminem, Lil wayne, Game, Kanye West, G-UNIT and other such artists. R&B artists like Ne-yo, Chris Brown, Jay Sean, Drake, Usher and other few artists are particularly famous among young Sikkimese. They have not only accepted their culture, but have adopted their dressing style and the lingo of these artists,” they share.
The group recorded their album at Psalms Studio and extend their appreciation to Enoch Lingdong as their mentor, recordist and motivator. Also they have extended their gratitude to Khenrab Wangchuk Dorjee for motivating them time and again and Christina, Tenzing Zangpo and Niwa Hangma for graciously featuring in their first album. They also thanked “Dirty Angles” for giving them the much needed platform and last but not the least their family and friends, who have been instrumental and supportive in their musical venture, informed the group.
On World Music Day, celebrated on 21 June, Urban Inc. featured three songs from the album, along with a host of other artists at MG Marg.
The music video will soon be posted on you-tube and also aired in local cable TV.

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